My secret to success is I've always loved good music and people
Producer and concert promoter Sid Bernstein helped revolutionise the American music scene in the 1960s, helping usher in the pop acts that fans were already going crazy about, on the other side of the Atlantic.
The New Yorker had spent time stationed in England when he served in the Second World War and had become a devoted Anglophile, who kept up-to-date with news from over the pond when he returned to America, by reading British newspapers whenever he could.
Intrigued by what he read about Beatlemania, he contacted the Beatles manager Brian Epstein and arranged for the Fab Four to play at Carnegie Hall and on the primetime Ed Sullivan Show for the first time, a major moment in music history.
Ed also masterminded the Beatles’ famous Shea Stadium concert in front of 55,000 screaming fans in 1965,described by John Lennon as the most exciting live show they’d done. This success kick-started what became known as The British Invasion, spearheaded by Sid. He also introduced the Rolling Stones, Herman’s Hermits, the Moody Blues and The Kinks to rapt new American fans.
Sid often visited Liverpool during his life, enjoying all the city had to offer, from discovering its music venues to the good-humoured exchanges he’d often enjoy with friendly locals. He acted as a cultural ambassador in New York for the city,describing it as his second home. “That place Liverpool changed my life,” he said.
“And all because of those four lads.”